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Las Vegas Expo Showcases Cross-Cultural Business Resilience

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Las Vegas Expo Showcases Cross-Cultural Business Resilience

At the recent spring trade fair, new dynamics emerged in China-U.S. trade.

Despite ongoing tariff tensions, participating companies did not decrease, the spring trade fair in Las Vegas saw no shortage of Chinese exhibitors—in fact, companies doubled down by bringing their most innovative products to captivate buyers.

Among them, BGM CO., LTD, stands out as a unique exhibitor, with its parent company, FSS International Mfg Group, a 25-year veteran manufacturer from China’s industrial hub Dongguan. Their star product- Backgammon, the ancient strategy game beloved by Americans.

This game is not just a form of entertainment; it is also a tool for intellectual development, suitable for interaction among family and friends.

The characteristics of backgammon include:

Intellectual Development: As a strategy game, backgammon effectively enhances players' thinking and decision-making skills.

Family Interaction: It is an ideal choice for strengthening bonds among family and friends, fostering close relationships.

Social Tool: Backgammon provides a great platform for players to communicate, perfect for gatherings or social events.

This isn’t just a game.

A cognitive development tool sharpening decision-making skills

A bonding ritual for families and friends

A competitive sport with regional/global championships (enthusiasts can trace annual winners online, where titles are worn as badges of honor)

The booth became an instant hit, drawing crowds so thick that a live tournament erupted spontaneously—proving how a 5,000-year-old game bridges cultures and commerce.

NANCY